Jenny Poon

Jenny Poon is a serial entrepreneur and founder and CEO of HUUB, a govtech platform that helps economic development organizations and local governments streamline how they deliver support to small businesses through funding access, technical assistance, and community resources. With over two decades of experience at the intersection of entrepreneurship, technology, and economic development, Jenny previously founded CO+HOOTS, one of Arizona’s largest coworking and entrepreneurial communities, where she supported thousands of entrepreneurs in starting and scaling their businesses. She completed a successful exit of CO+HOOTS in 2026 and now solely focuses on HUUB. Under her leadership, HUUB has partnered with cities and regions across the country to modernize small business support systems, contributing to nationally recognized programs, including initiatives that have received industry awards for innovation and inclusive economic development.
As the daughter of immigrant small business owners, Jenny brings a deeply personal commitment to expanding economic opportunity and financial inclusion. Jenny is known for her ability to bridge the public and private sectors, leveraging technology, partnerships, and data-driven strategies to create measurable impact in local economies. This work has led to her recognition as Arizona's Business Person of the Year and nominations to join national boards focused on entrepreneurship. Her mission is to build vibrant communities everywhere.