Jenny and Chelsea share their paths from entrepreneurship to economic development and explain how their experiences navigating disconnected small-business resources led them to create HUUB, a digital platform launched during the pandemic to connect entrepreneurs with the right support. They discuss early challenges like relying on scattered online information and the importance of “one right person” in changing a business trajectory, shaping HUUB’s focus on vetted experts and tactical help. HUUB partners primarily with municipalities, often alongside chambers, nonprofits, and other ecosystem organizations, and offers one-on-one advising, an on-demand learning library, community board, aggregated funding and events, and ecosystem mapping—automating tasks that economic developers often do manually and providing continuity when staff turnover occurs. They emphasize equitable outreach through translation, UX design, demographic tracking, and representation among advisors, and note lessons from product development and from resisting traditional startup pressures, while urging greater technology investment and more thoughtful AI use.

In this episode, we explore:

• How Jenny and Chelsea’s entrepreneurial journeys and frustration with fragmented small-business resources inspired them to create HUUB, a platform that connects entrepreneurs with trusted support, funding, and expertise.
• How HUUB partners with municipalities and ecosystem organizations to centralize advising, learning, funding opportunities, events, and resource mapping—reducing manual work, improving continuity, and making it easier for small businesses to find the help they need.
• How intentional design, multilingual access, diverse advisors, and thoughtful use of technology and AI can expand access to resources and create stronger, more inclusive entrepreneurial ecosystems.

Quotable: “ And that's the key thing that I kept seeing over and over as an entrepreneur. It just takes one person, one right person, to completely change your trajectory as a business owner.”

Resources and Links

Connect with Jenny Poon on LinkedIn

Connect with Chelsea Smith on LinkedIn

HUUB - Economic Development Tools for Small Business Support

Tools | HUUB - Economic Development Tools for Small Business Support

Special Guests: Chelsea Smith and Jenny Poon.

In this episode, we explore:

• Why successful projects depend on collaboration among attorneys, government leaders, economic developers, utility providers, consultants, and community stakeholders working toward a shared vision.
• Bringing legal counsel into projects early can help identify risks, structure incentives, navigate approvals, and save both time and money throughout the development process.
• Anne-Tyler emphasizes the importance of listening before speaking, respecting institutional knowledge, and trusting intuition when leading teams and making decisions.
• Housing availability, workforce development, tax policy, and regional cooperation are increasingly important factors in creating thriving communities and sustaining long-term growth.

Quotable: “ I hope that a few generations from now, someone can point to a company and say, ‘My granddaddy worked there,’ and know that I had a small part in making that possible.”

Resources and Links
Connect with Anne-Tyler Morgan on LinkedIn
Lexington Lawyers, Louisville Kentucky Attorneys | McBrayer PLLC
Anne-Tyler Morgan | Lexington, KY Healthcare and Campaign Finance Lawyer: McBrayer PLLC

Special Guest: Anne-Tyler Morgan.

Andrea Schultz and Nicole Haas share how their unexpected career paths led them into the field and ultimately back to the region, where they now help guide a merged organization that brings together economic development, tourism, Main Street, and chamber functions under one collaborative model. They reflect on the evolution of the organization since its formation in 2018, including the challenges of aligning four legacy entities, building trust with members, and establishing a unified vision during a period that included both organizational transition and the onset of the COVID-19 pandemic.

In this episode, we explore:

• A deep dive into the merged organizational model combining economic development, tourism, Main Street, and chamber functions—and how trust and communication drive it.
• Strategies for talent attraction and retention, including “come home” campaigns, employer-driven workforce personas, and partnerships addressing childcare and housing.
• Downtown revitalization efforts like the Recast City cohort and Downtown Unlocked initiative focused on activating underused spaces and supporting small-scale manufacturing and housing.

Quotable: “Change is built at the speed of trust.”

Resources and Links
Connect with Andrea Schultz Winter on LinkedIn
Connect with Nicole Haas on LinkedIn
Greater Freeport Partnership Website
Come Home Campaign - Greater Freeport Partnership
Freeport Selected to Participate in National Program for Downtown Revitalization and Economic Resilience - Greater Freeport Partnership

Special Guests: Andrea Schultz Winter and Nicole Hass.